Culture

Viva los Vegas: adventures at MJ Biz Con

People gather around Money Grows on Treez at MJ Biz Con in Las Vegas.

We love any opportunity to engage in industry events and meet others pushing for advancement for the greater good, whether in design or cannabis, and MJ Biz Con was no exception.

Growing from 10k attendees in 2016, 18k in 2017 and hitting the record breaking attendance of 27k in 2018, it’s clear people are taking note of the ever growing field. After attending and meeting all the great ladies at the Hustle Hard Retreat in October, we couldn’t wait for another opportunity to connect.

Let the adventure begin.



The Nomad

Due to our delay in setting the trip in stone, we were limited in where we could stay. With MJ Biz Con, the DEMA (The Diving Equipment & Marketing Association) Show, as well as the Latin Grammy’s that had taken over the city that weekend, our list of options was narrow.

A newly established diamond-in-the-rough, the Nomad had only formally opened their Las Vegas doors a week prior to our arrival, and luckily had rooms available (even though every Uber driver was unaware of it’s existence).

With a subtle European flair and eclectic artwork covering the walls, The Nomad was more than we could have asked for, and the creative side of us couldn’t stop taking photos of everything. From the beautifully screen printed laundry bags to the flocked and hot stamped key card holder, every detail spewed a subtle decadence.

 

 

      

 

      

      

      

 

 

 

The Convention

Upon entering the hall for check in, we were immediately blow away with this year’s production value compared to the previous year we have attended. From the registration desk with it’s glowing blue and orange signage, to the investment in many of the booths, you can see how vying for attention to stand out in the crowd has become a priority. From grow operations, packaging companies, all the way to real estate, the eclectic mix of vendors was unreal. So unreal, in fact, we only got through a third of the floor on the first day.

 

After three days of trying to see, meet and talk to everyone we possibly could, we made our over to our client, Grasshopper’s, booth to say hi and take a much needed break. It was great to see some of the assets we have been working on with them in action and get feedback on how the strategy and communication materials we have worked on with them have aided them in their conversations.

 

The Adventure

Finally, after three days of walking, talking and mingling, we took the afternoon after the conference to do a little sight seeing. As a creative firm, viewing the history of Las Vegas through dismantled signage at the Neon Museum was a sure bet to both feed our eyes and refill our inspiration cup, and it did not disappoint. From the colors to the stories behind the pieces, we were equal parts fascinated as we were exhilarated.

 

   

 

Come back soon for some insights from this year’s MJ Biz Con in a later post!

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